Our strategy relied on a simple but disruptive idea: rather than hide our Chinese origins as most brands do, we will showcase it as a strength, putting forward the Chinese edge in everything technological. We decided to pair this with another unique characteristic: all our cars are designed in the Changan Design Center in Turin, Italy. This combination became our positioning: unique and unassailable. We used it as a linchpin to launch our initial series, with the beautiful UNI-K as hero product. The results were excellent, with sales exceeding expectations and brand awareness on a strong upward trajectory.
Vous avez un nouveau produit ou service qui peut faire la différence sur le marché? Vous ne pouvez pas vous permettre de rater votre lancement... La communication est essentielle pour permettre aux gens de comprendre la valeur de votre innovation, et donc pour votre succès.
